The success of a company does not only depend on creative strategy, branding, sales, market positioning, to name a few, as all these areas undoubtedly require an exemplary leader. But what characteristics should a business leader have? Here is some advice from a big shark.

Innovation and humility are two qualities that a leader must possess, according to Carlos Hank González, Chairman of the Board of Directors of Grupo Financiero Banorte. The board is composed of 14 businesspeople and shareholders.

Grupo Financiero Banorte is the fourth largest bank in the country in terms of assets under management, while Afore XXI is the fourth largest in terms of the number of registered workers.

For the Mexican businessman, a company is like a ship, a ship that sets sail with a goal, but also with a destination, charting a plan of where it wants to go and how it will navigate, and which captain it will leave in charge.

For the Monterrey native, the ability to adapt is key, especially in circumstances that may arise during the positioning of a company. For Carlos Hank González, the ability to adapt to different environments quickly and better than competitors is essential.

The businessman believes that overconfidence, especially when close to the goal, can be a double-edged sword. For him, innovation and being an ally of technology are fundamental to survival.

Read: https://www.merca20.com/carlos-hank-gonzalez-y-sus-consejos-de-liderazgo/